Angels’ Arms is a St. Louis based nonprofit dedicated to providing and supporting loving homes for foster children by keeping brothers and sisters together within a nurturing family until a forever home is found. Every year, Angels' Arms works with Dierbergs, Hilton Frontenac Hotel and some of the leading restaurants in the city to put on one of their largest annual fundraising events, Sip and Savor.
In early 2018, EightOne Creative worked with Angels' Arms to develop a whole new brand experience for the 6th annual event including print display marketing, web and social media graphics and most importantly, primary and secondary logos to be used on everything from packaging to tote bags. The new branding started with a bright, bold geometric pattern in a color palette that would resonate with the target audience and align with Angels' Arms current branding, as well as, capture attention and give a fresh, fun look to all of the new materials. The main goal was to immediately let the target audience know this was a food and beverage event with the use of the wine bottle shape and food utensils used throughout the design.