Kelsey Diane Designs
The Project
EightOne Creative worked with Kelsey Diane Designs on a new logo and branding to reflect a clean, modern and organic aesthetic, carefully crafted to represent her creative business rooted in elegance and nature-inspired artistry. A muted, earthy color palette—anchored by sage green and warm taupe—further emphasizes the natural, grounded essence of the brand while giving the identity a timeless and calming feel.
The primary logo features a delicate hand-drawn floral illustration that conveys femininity, creativity and a personal touch—core qualities of the Kelsey Diane brand. Paired with a graceful, flowing script for the name and a sleek sans-serif font for “DESIGNS,” the typography balances softness with structure, reflecting both approachability and professionalism.
The alternate logo marks provide versatile applications for social media, packaging or stationery. Each mark reinforces the brand’s visual language through consistent floral elements and type, while offering flexible options for use at various scales and contexts. The circular badge variations add a boutique-style flair, while the monogram version (“KD” framed in florals) offers a refined, minimalist take for smaller or more subtle brand placements.
Altogether, the Kelsey Diane Designs brand identity captures a harmonious blend of modern minimalism and organic charm—perfectly aligned with a creative, detail-oriented business.
The Client
Kelsey Diane Designs is a boutique jewelry and home decor design studio based out of Chicago, Illinois. Kelsey's designs are rooted in nature and can be purchased at various shops, boutiques and farmer's markets around the city. She will be launching her online business in the coming year.
