Adobe Creativity Tour
In summer 2020, Lady Gaga teamed up with Adobe and Live Nation to challenge fans to use their creativity to bring their own inner world of Chromatica to life, a planet anchored by equality. Using exclusive assets curated by Gaga and provided by Live Nation, the challenge was to create a new album cover for Chromatica and upload the design to social media with #LadyGagaXAdobe.
My entry imagined Chromatica as a retro-futuristic utopia with the enigmatic Gaga presiding over the dance floor. The design was heavily influenced by vintage 80's graphics and metal bands. EightOne Creative placed in the top 50 designs and final results are expected in early 2021.