Back to School! Store
EightOne Creative partnered with National Council of Jewish Women St. Louis (NCJWSTL) to create a new logo and brand identity for their annual Back to School! Store, the organization’s largest community impact event. The logomark integrates a pencil and a family icon to represent the event’s focus on providing school supplies to children from underserved families. A cheerful, youth-friendly color palette and coordinated designs were extended to t-shirts, stickers, signage, and a comprehensive family resource guide.
The Back to School! Store is an annual one-day event hosted by NCJWSTL that provides underserved elementary school children throughout the St. Louis area with the supplies and other essentials they need to start the school year with confidence and self-esteem. Since the first Back to School! Store in 2000, NCJWSTL has served more than 25,000 children in the St. Louis community. Learn more about the Back to School! Store.
