Back to School! Store
The Project
EightOne Creative worked with the National Council of Jewish Women St. Louis (NCJWSTL) to develop a new logo and branding for their largest annual community impact event, the Back to School! Store. The logomark is a visual combination of a pencil and a family since this event's focus is providing school supplies to underserved families and children. The color palette is bright, cheery and fun to appeal to a younger audience. Additional design elements included t-shirts for kids and staff, stickers, signage and a family resource guide for parents and caregivers.
The Client
The Back to School! Store is an annual one-day event hosted by the National Council of Jewish Women St. Louis (NCJWSTL) that provides underserved elementary school children throughout the St. Louis area with the supplies and other essentials they need to start the school year with confidence and self-esteem. Since the first Back to School! Store in 2000, NCJWSTL has served more than 25,000 children in the St. Louis community. Learn more about the Back to School! Store.
