Nutshellz
EightOne Creative collaborated with Nutshellz to oversee creative direction and establish a unified brand system covering typography, color palette, packaging, taglines, digital assets, and a full master brand guide.
To reinforce Nutshellz’s brand voice—strong, tough, masculine, and energetic—the identity highlights the logomark for greater recognition and incorporates carbon-fiber textures and a performance-driven orange palette that conveys strength and endurance across all touchpoints.
Nutshellz is headquartered in St. Louis, Missouri and they produce impact-resistant, carbon fiber-reinforced athletic cups and patented jock shorts that are superior in quality to any other product on the market. They supply professional athletes, police, military and youth sports teams around the country. Learn more about Nutshellz.
