Pride St. Louis
EightOne Creative partnered with Pride St. Louis to design the 2025 Pride Fest logo honoring 45 years of the festival and organization with a design that merges retro inspiration from the first Pride Fest in 1980 with the inclusive colors of the progressive Pride flag. Bold lowercase type, directional lines, and a vibrant gradient create a contemporary yet nostalgic visual identity.
The branding extended across print materials, digital assets, enamel pins, and special-edition Pride cans with 4 Hands Brewing Company—delivering a cohesive, elevated identity for one of the Midwest’s largest Pride festivals.
For 45 years, Pride St. Louis has been working to raise understanding and acceptance of LGBTQ+ individuals and bring about meaningful change in the St. Louis community. Learn more about Pride St. Louis.
