The Ground
The Project
EightOne Creative worked with the owner of The Ground to develop a logo and brand experience, including fonts and a color palette to be used on cups, signage, t-shirts and menus. Pairing the logomark with a crisp serif font helped keep things clean and modern.
The Client
The Ground is a local coffee and plant shop opening soon in St. Louis, MO. The owner came to me with a very specific vision in mind. She wanted a logo featuring a staghorn fern in a blue coffee mug. She also wanted the style of the logo to resemble a watercolor painting so it would have that "cozy vibe" to it.
![](https://cdn.myportfolio.com/87d00fbd8ab49bf8df2c5026c943bcd6/591be3c2-e111-49d1-ae0d-529d5c97cad5_rw_1920.jpg?h=ad5b57a9144140a29f877931c2b6502c)